RMUTP congratulates Mr.Ratchanon Rattanawijit, a student in the Department of Management, Faculty of Business Administration, and Mr.Thanathat Saritrat, a student in the Department of Packaging and Printing Design, Faculty of Architecture and Design, for being part of the Axis Solution team that was selected as one of the top 26 teams nationwide.
They received a funding grant of 200,000 baht during the Final Pitching round of the “Idea Stage Digital Startup Competition” organized by the Digital Economy Promotion Agency (depa Thailand). This initiative is a key mechanism for fostering the startup ecosystem and empowering the next generation of Thai entrepreneurs to transform their ideas into high-potential businesses that are scalable and competitive both nationally and internationally. The final event was held at depa Thailand Headquarters.
Mr. Ratchanon Rattanawijit, also known as Boss, Founder & CEO, stated that in this competition, the team presented a product and service under the name Axis Solution – AI-Powered Marketing ServiceTech, an operating system for marketing driven by intelligent AI agents.
The team identified key challenges faced by small and medium-sized enterprises (SMEs) in Thailand, particularly in the restaurant business sector, which often struggle with online marketing due to an imbalance in time, budget, digital technology expertise, and the use of artificial intelligence (AI). As a result, many entrepreneurs miss out on business opportunities and are unable to fully compete in the digital age.
To address this issue, the team developed a marketing operating system powered by intelligent AI agents, functioning as a comprehensive virtual marketing team. These AI agents can make human-like decisions by analyzing data and, when multiple agents work together, they operate automatically across marketing processes—from strategic planning, content creation using images and advertising copy, to launching ad campaigns on social media platforms such as Facebook, Instagram, and TikTok. The system also analyzes campaign performance and continuously learns to improve future campaigns.
This system leverages Agentic AI and AI Agents to autonomously plan, execute, and optimize marketing tasks—unlike traditional automation. It learns from real-world data to improve over time. The MVP of the Axis Agentic Engine will be tested with SME restaurants to refine the system and support Thailand’s digital economy by empowering small businesses.
